Do you know what 21st century SMS is?You might have not heard of it, but it’s already being used by many operators worldwide and bringing amazing results.First, have a look at the interview of Caroline Doussot with Mobile Marketing Magazine where she explains why this type of SMS is unlike any other and is a perfect technology for interactve mobile marketing campaigns:
It uses the operator’s SMS bandwidth, but that is the only similarity. The message comes on the screen as a popup, not in the inbox, so it opens a dialogue, and you use the phone to navigate in the dialogue. It is always seen because it stays on the idle screen until you press ‘OK’ or ‘Cancel’, and it is compatible with 100 per cent of handsets.
Don’t take our word for it though. We’ve deployed it with many carriers as a way of staying in touch with their customers as you can see from this video of VIVO Brazil, who’s been achieving extremely positive service adoption with this channel.
httpv://www.youtube.com/watch?v=6dBHw58PGrw
