What’s more important than social media or cloud computing? Mobile security.0
Posted on 27th Apr 2012 by Ken Abbott in Corporate
According to a private survey of B2B companies by SAP, social media and cloud computing rank as important tech trends to watch, but the most important is (drum roll): mobile.
What? But there’s no massive paradigm shift, or the chance to spawn hundreds of new startups!
No, it seems that we are just simply on the verge of gaining real value in the B2B space from massive use of mobile data, democratized by the iPhone and formalized by BYOD policies. But don’t expect to see these apps showing up on an app store anytime. They are strictly private, because the key to their success is tapping into the corporate data center, which raises interesting security issues.
Philippe Banh from Pernod Ricard, a beverage company, was on hand at the EBG roundtable event I attended, and talked about the benefits, both intended, and unintended, from outfitting their sales force with iPhones. The Pernod app is quite simple in this initial incarnation: it shows a map of the rep’s territory with all the customers geo-located. Clicking on a customer brings up contact data, location data which can launch a GPS application, and all the current promotions which apply to that customer. As Philippe put it “there are no more excuses for not knowing about promotions”. The result is a jump in volumes ordered.
David Marchesseau from SAP took us through the top applications businesses are looking to “mobilize”, and like the Pernod case, CRM is top of the list. Others include customer service, Business Intelligence, or warehouse and transport management. Pretty mundane stuff, but if you can get to just the data that you need, instantly, on the go, then you get efficiencies and better decisions. That requires placing ergonomics of the application at the forefront. That’s also something you can build a business case around, with measurable ROI. In fact when SAP looked at the companies furthest ahead in the mobilizing their data, they saw an average of 20% more revenue and margins increased fourfold.
But when I asked about security, it all seemed like an afterthought. Remi Rocca from EDF, an energy company, said that their app had a login and password to get to the secure client data. When you think about how many smartphones are lost and stolen on any given day, that doesn’t seem like quite enough. And, with BYOD policies increasingly being introduced into the workplace, this will surely become a bigger problem in future unless measures are in place to protect the data even if the device goes amiss.
What about you and your business? Would mobilizing your data, your real business data – not the company catalogue, give you an advantage? How concerned are you about securing that access? Is password-poor security a deal-breaker?
Tags#GemaltoNFC 4G Apple BYOD Digital Security EMV Facebook Gemalto IOT IoTMaker Isis LTE M2M MWC MasterCard Mobile NFC OTP Payments SIM SMS USA Visa authentication banking cloud contactless convenience digital ebanking fraud identity innovation internet of things machine-to-machine mobile payments mobile payment mobile marketing mobile wallet mobile world congress multi-factor authentication online banking password passwords security smartphone strong authentication technology trust two factor authentication
Around the siteRecent Posts
- The mobile money opportunity: latest stats and challenges for 2015 - 28/08/15 @ 01:08
- Three things you should know about the rise of mobile banking - 24/08/15 @ 02:08
- Want to hear Gemalto speak at SXSW? Vote now! - 18/08/15 @ 02:08
- Why everyone is betting on the Internet of Food to safeguard global food security - 14/08/15 @ 02:08
- Four ways connected car security has to improve to avoid new hacker attacks - 14/08/15 @ 10:08
- Buen día, me pueden especificar como funciona el ... - 22/05/15 @ 03:05
- Here's another example: http://www.nlogix.ro/en ... - 20/04/15 @ 01:04
- And the winner is?... - 09/04/15 @ 04:04
- RFID technology is also moving forward in mexico b... - 31/03/15 @ 05:03
- Nobody can stand and say antivirus is dead. This i... - 24/03/15 @ 03:03
- Gemalto (211)
- Manfred Kube (73)
- Tim Cawsey (62)
- Marta Bordonada (52)
- Dominique Brulé (38)
- Jennifer Dean (33)
- Philippe Benitez (31)
- Rémi de Fouchier (25)
- Kristel Teyras (23)
- Arta Sylejmani (20)
- Ken Abbott (20)
- John Ahlberg (19)
- Neville Pattinson (16)
- Nicole Williams (13)
- Isabelle Lodo (12)
- Brittany Jedrzejewski (11)
- Michelle Leech (11)
- Jack Jania (11)
- Stéphanie Viriot (10)
- Axel Hansmann (10)
- Naomi Lurie (8)
- Kim Depussé (8)
- Cecile Eurendjian (8)
- Paul Kobos (8)
- Frederic Martinez (8)
- Ernesto Haikewitsch (7)
- Pierre Lelievre (6)
- Vincent Truffier-Blanc (5)
- Macey Morrison (5)
- Xavier Larduinat (5)