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CARTES America 2013: Gemalto Answers Banks’ Pressing Questions on Payments, EMV, and Social Media

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This week we’re joining our colleagues in the smart card and financial industries at CARTES America,  in Las Vegas.  CARTES is a great chance for us to listen and learn from our peers, and share some of our own experiences.  This year, we’ll be exhibiting some of our latest technologies at Booth 213, and presenting on growing trends in the areas of mobile financial services, EMV, and social media.  Our aim is to answer the questions we hear most often from financial institutions regarding new technologies and services.

Our latest innovations will be showcased at our booth, including demonstrations on the Allynis CardCompanion as well as the Allynis AllAboutMe. Allynis AllAboutMe is an award-winning customized card design application, which allows cardholders to create their own personal cards online. This tool helps financial institutions tap into the important social and viral marketing channels by easily introducing ways for customers to share their creations online. Our other demonstration, the Allynis CardCompanion is a smart phone app which puts cardholders in control of their card details including limits and insurances, areas of usage and PIN reminders to optimize the cardholder experience.

EMV NFCSharing our experience, we will be providing an overview to mobile payment technologies in our presentation “The Secure Element and Beyond: Choices for implementing Mobile Payments” on Tuesday, April 23rd. We will also be addressing a question we often hear from banks regarding EMV and NFC technologies – are they competitive or complementary?  The answer is actually complementary, and with EMV and NFC launching around the same time in the United States, it makes sense for the financial industries to make a single investment for a successful migration to both technologies. Further insight on this topic will be given in our April 23rd presentation, “The Convergence of EMV and NFC: Issuance Considerations,” where we’ll help financial institutions figure out a migration strategy including chip card options and security standards.

With the FFIEC proposing guidance on banks’ use of social media, financial institutions are increasingly looking more closely at their interactions on social media sites such as Facebook and Twitter and have questions about the best practices for use of these sites.  We’ll be looking at this topic in our April 25th presentation, “Taking Banks to the next Level when it comes to Social Media,” and outlining the ways banks can best take advantage of the communication benefits that social media provides, without compromising any security of their organizations or their customers.

Are you attending CARTES America this week and have questions? Stop by Booth 213 and come and see us!

 

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