EMV is quickly approaching in the US. There is no doubt that a wave of implementation is upon us.
Successful migration to EMV will involve making changes to all payment systems, processes and procedures, so it is important to for card issuers and merchants alike to begin the implementation now.
Lately banks and processors have told us that they are overwhelmed by the many unanswered questions surrounding the implementation of EMV chip technology. Indeed, upgrading to EMV chip cards brings a great deal of change to an already complex payment ecosystem.
- How is the liability shift driving the roadmap to EMV?
- How far has the U.S. come in preparing processing infrastructure for EMV?
- How will EMV and mobile payments work together at the POS?
- How will transactions and processes be altered?
- How will certification requirements for EMV cards drive POS requirements?
While EMV is new to the U.S., the change appears overwhelming. Gemalto has gained expertise from being in the trenches during many EMV implementations around the world over the past 20 years.
Verifone and Gemalto are hosting a joint webinar on Friday, July 19th. This is your opportunity to hear one of Gemalto’s Vice Presidents provide guidance on the challenges that card issuers are facing in upgrading to EMV chip technology.
Have a question that you’d like us to answer during the webinar? Let us know in the comments section below.