Arta Sylejmani

Blogger profile: artasylejmani

Based in Sweden, Arta is the MarCom specialist for the Gemalto eBanking division. She blogs about the world of online banking with a particular interest in the end-user side of things, as she believes that the most secure solution is the one customers actually enjoy using. Arta just signed up for the Gothenburg half marathon so we guess that now she’ll have to add running to her interests.

Contact: Arta Sylejmani

Get in touch with this author

Posts by artasylejmani:

Singapore shows us the future of banking

0

Posted on 31st Mar 2015 by in Financial Services

Singapore, one of the most technologically advanced nations on earth, has enthusiastically adopted mobile banking. What can the rest of the world learn from their attitudes to banking?

Mexico is in the midst of an mbanking revolution

1

Posted on 27th Mar 2015 by in Financial Services

Last time I urged Brazillian banks to go mobile but Mexico arguably poses a larger opportunity as it is in the midst of an mbanking revolution.

Brazilian banks must go mobile

0

Posted on 24th Mar 2015 by in Financial Services

The opportunity for banks to reap the rewards of going mobile in Brazil is huge. We explore why.

Three things banks can learn about providing a quality mobile service from youth favorites: Nike, Apple and Samsung

0

Posted on 20th Mar 2015 by in Financial Services

Nike, Apple and Samsung are amongst Generation mBanking’s top brands, with all 3 providing an impeccable mobile offering. We explore what banks can learn from them.

Three ways banks can help their “Generation M” customers stay secure

1

Posted on 17th Mar 2015 by in Financial Services

Our research shows young people are concerned about mobile security and won’t tolerate banks which let them down. But many also put convenience before security. How should banks respond?

Five decades of changing banking habits and the rise of mBanking

0

Posted on 13th Mar 2015 by in Financial Services

By looking back it’s possible to see how far banking has come. By tracking the evolution of smartphones, it’s possible to see where banking is going.

Learning the importance of engaging with your customer community on mobile: lessons from Taylor Swift, Justin Bieber and Rihanna for banks in 2015

0

Posted on 10th Mar 2015 by in Financial Services

This chart-topping billionaire trio represents the future of banking – Generation M; for whom mobile is the way of life, not just a way of life.

Who is the future of banking? Introducing the Gemalto Generation mbanking report

1

Posted on 5th Mar 2015 by in Financial Services

I’m sure that everyone reading this post will agree that mobile is a key channel for all industries, particularly with new statistics showing than in five years, there will be more than 10 billion mobile-ready devices and connections. But what does this mean for financial institutions? Existing research shows that the use of mobile devices […]

Three ways technology can help banks regain millennials’ trust

0

Posted on 18th Sep 2014 by in Financial Services

American millennials aren’t interested in what banks have to say. How can the industry address this?

Three top priorities to help banks build loyalty as customers take them up on switch guarantee

0

Posted on 16th Sep 2014 by in Financial Services

With current account ‘switch’ rates up nearly 20% in the UK, what must banks do to build loyalty?