Arta Sylejmani

Blogger profile: artasylejmani

Based in Sweden, Arta is the MarCom specialist for the Gemalto eBanking division. She blogs about the world of online banking with a particular interest in the end-user side of things, as she believes that the most secure solution is the one customers actually enjoy using. Arta just signed up for the Gothenburg half marathon so we guess that now she’ll have to add running to her interests.

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Posts by artasylejmani:

Three things you should know about the rise of mobile banking

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Posted on 24th Aug 2015 by in Financial Services

Mobile banking continues to grow in usage; in this post, we look at where it’s growing fastest, and what we should bear in mind for the future.

Layers are the key to good cake and secure banking

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Posted on 23rd Apr 2015 by in Financial Services

Much like good cakes, the best security solutions have layers. Efficient security policies don’t rely on a single technique. Instead, they integrate several complementary layers. In this post, we explain why this layered approach is needed for modern, digital banking.

Five lessons for financial sector leaders in developing services for the future

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Posted on 14th Apr 2015 by in Financial Services

The youth are, as they say, the future. What then should banks be doing to ensure they are developing the right services for when they grow up?

How can mobile empower customer retention and growth for banks?

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Posted on 10th Apr 2015 by in Financial Services

Trust in banks is still tentative, making retaining customers hard and growth even harder. We discuss how mobile can help.

Nearly half of America’s youth would switch banks for security reasons

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Posted on 7th Apr 2015 by in Financial Services

Nearly one in four kids in America would access their accounts over public Wi-Fi. Who would they punish if they were then subjected to a security breach?
Probable answer: the banks

UK youth bank account switchers could be on the rise

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Posted on 3rd Apr 2015 by in Financial Services

Our research suggests when it comes to mBanking British youth are relatively loyal…for now. With a significant rise in ‘switchers’, the writing is on the wall. British youth will demand more from their banks…or leave.

Singapore shows us the future of banking

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Posted on 31st Mar 2015 by in Financial Services

Singapore, one of the most technologically advanced nations on earth, has enthusiastically adopted mobile banking. What can the rest of the world learn from their attitudes to banking?

Mexico is in the midst of an mbanking revolution

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Posted on 27th Mar 2015 by in Financial Services

Last time I urged Brazillian banks to go mobile but Mexico arguably poses a larger opportunity as it is in the midst of an mbanking revolution.

Brazilian banks must go mobile

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Posted on 24th Mar 2015 by in Financial Services

The opportunity for banks to reap the rewards of going mobile in Brazil is huge. We explore why.

Three things banks can learn about providing a quality mobile service from youth favorites: Nike, Apple and Samsung

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Posted on 20th Mar 2015 by in Financial Services

Nike, Apple and Samsung are amongst Generation mBanking’s top brands, with all 3 providing an impeccable mobile offering. We explore what banks can learn from them.