Isabelle Lodo

Blogger profile: isabelle

Isabelle works in marketing communication for Gemalto’s Telecom business. Blogs on everything mobile, especially events and news. I cannot get away from social media in private life… whether to invite my friends to go walking near the sea or to have a drink with them in a bar.

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Posts by isabelle:

Bandwidth problems slowing you down? Try a continuous data connection

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Posted on 25th Apr 2014 by in Mobile

Most of us have been in a position where we rely on a mobile internet connection to perform our daily tasks, like accessing maps on the way to a meeting, or checking information updated in real-time, be that via text updates or rich image/video sharing. One thing we know for certain is that the insatiable […]

Personal Cloud: Tips to improve service performance

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Posted on 20th Dec 2013 by in Mobile

Contents- Preparing and improving the footprint of a mobile service- Increasing user awareness and focusing on user experience- Implementing actions to drive usage- Leveraging user behaviour to improve performance- Think about a common technology, device or equipment feature that reaches a maximum amount of end users and won’t evolve too quickly- Identify the size that […]

Personal Cloud computing – A Luxury or Necessity?

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Posted on 29th Jul 2013 by in Mobile

Personal cloud applications and services are on the rise, but has it hit the mainstream audience yet? With an increased number of devices such as smartphones, tablets, laptops and a plethora of other connected devices (including the growing number of smaller devices with less physical storage space), personal clouds are becoming more than a luxury. […]

Mobile Marketing and the ubiquitous Text Message

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Posted on 16th May 2013 by in Mobile

There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ […]

Why LTE is not just a sprint

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Posted on 18th Feb 2013 by in Mobile

With all the buzz around 4G and LTE coming to a town near you (if you live or work in the US or UK), and prior successes emanating from Norway, Japan and South Korea, we should be excited about the opportunities being made available to us with these infrastructure upgrades. However, recent research shows that […]

Olivier Piou speaks alongside Google, PayPal, Visa and Payfone on Mobile Money at Mobile World Congress

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Posted on 1st Mar 2012 by in Mobile

It’s the final day of Mobile World Congress 2012. According to reports, over 67,000 attendees from 205 countries swung by the biggest mobile phone conference in the world, and we certainly saw a few of them at our stand. As one of our final blog posts on the show we wanted to share some insights […]

The Connected House at Mobile World Congress

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Posted on 29th Feb 2012 by in M2M

There’s a rather cool venue at this year’s Mobile World Congress – it’s the house of the future. The GSMA has a ‘Connected House’ with a smart living room, bathroom, bedroom and many other aspects of connected living we can expect in the next few years and decades. We have discussed M2M, NFC and LTE […]

Which mobile device will rule in future?

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Posted on 28th Feb 2012 by in M2M

Here at Mobile World Congress, plenty of new mobile devices and services for mobile phones are being announced, launched, demoed and discussed. Just see this list of gadget news that Stuart Miles of Pocket-Lint has compiled. That’s not to mention all the service, software and system announcements happening too around NFC, LTE and M2M to […]

MWC12 insights – reporting live

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Posted on 28th Feb 2012 by in Mobile

Here’s what we have been noticing so far for this year’s Mobile World Congress in Barcelona. As always, it’s a hectic hub full of mobile enthusiasts, some in suits, some more casual and some dressed up. Luckily we’re old-timers and know how to get the most out of the four days of the show, but […]

When is innovation truly innovative? When it is a success.

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Posted on 27th Feb 2012 by in M2M

It’s hard to pinpoint what makes something a success. Walking around the halls here at Mobile World Congress you see many new shiny gadgets, products and people clamoring to show you the latest service offering. However, not all of these make it beyond Barcelona. So, how can you tell when an offering is innovative and […]