Laurence Cohen

Blogger profile: Laurence Cohen

Blogs on mobile financial services, in particular the marketing aspects. Likes skiing, horse riding and diving and living in Marseille helps her spend as much time as possible doing all three of them.

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Posts by Laurence Cohen:

The Death of the Rolodex: could NFC put business cards out of business?


Posted on 25th Feb 2013 by in Mobile

Last week saw the launch of’s Android app, which allows users to program custom URLs or vCards onto their NFC-enabled business cards. Together with our own POPwings offering, (which uses your phone to create and share personalized NFC business cards, including contact details, social media profiles and photos) this shows that the market for […]

Your NFC business card


Posted on 5th Dec 2012 by in Mobile

Greetings from LeWeb in Paris where the Internet of Things is this year’s theme. Can you picture the event with around 3,000 attendees milling about and meeting each other? Now imagine the number of business cards being exchanged… How many conferences or events have you attended where you have swapped business cards with new and […]

Why will mobile financial services & NFC be any better than existing online banking services? – Questions from Helen Keegan, Musings of a Mobile Marketer & Mobile Heroes


Posted on 28th Feb 2012 by in Mobile

In our latest post answering questions from mobile influencers here at Mobile World Congress, we’re taking a look at questions from Mobile Heroes’ Helen Keegan relating to mobile financial services (MFS). Helen asked us how MFS (and specifically NFC) will improve on the services which online banking providers have now offered for a number of […]

The Mobile – Taking banking to the places that other technologies can’t reach


Posted on 29th Dec 2011 by in Mobile

Imagine the following: being able to pay for your taxi with your phone, buying a TV online without needing to set up an account with Amazon or other merchants, using your phone, transferring money to your savings account or topping up your checking account, with your phone, sending money to a contact who can retrieve […]