Marta Bordonada

Blogger profile: Marta Bordonada

Works in Marketing Communications for Gemalto's Telecom business. Blogs on everything mobile, especially events and news. Latin heritage but fan of British humor

Website: http://www.gemalto.com/telecom


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Posts by Marta Bordonada:

The importance of mobile trust

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Posted on 25th Feb 2014 by in Mobile

At a show like Mobile World Congress, the clue is in the name. The focus is on the mobile device and everything it enables. We’ve seen just how essential the mobile device is to our everyday lives and how many of us cannot live without one (or several). The reason for this isn’t just that […]

The future of tourism is mobile – where to go in Barcelona after Mobile World Congress?

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Posted on 20th Feb 2014 by in Mobile

Frequent travelers will be pleased to know that mobile technology is set to make more of the world accessible in new and exciting ways thanks to a host of innovations coming to mobile platforms in the near future. Augmented reality and wearable tech can enhance a travel experience for business or pleasure at the touch […]

The history of the mobile phone: very large, to small, and now getting bigger?

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Posted on 19th Feb 2014 by in M2M

Is it just me, or are cell phones (after decades of shrinking) getting bigger and bigger? The first mobiles (models from the ‘Improved Mobile Telephone Service’ of the 1960s) were laughably large by today’s standards, and probably didn’t even warrant the description of ‘mobile’. Fortunately, the innovative and brilliant Martin Cooper, working for Motorola at […]

Win a Wearable at Mobile World Congress

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Posted on 17th Feb 2014 by in M2M

It was all the rage at CES earlier this year, from connected cars to Google Glasses and Pebbles, wearable technology is taking the world by storm. Naturally, many are wondering how much of a focus it will be at next week’s Mobile World Congress where the titans and emerging start-ups of the mobile and telecoms […]

Who to follow at Mobile World Congress 2014

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Posted on 17th Feb 2014 by in Mobile

If there’s one thing that attendees of next week’s Mobile World Congress can be sure of, it’s that the event will attract more than its fair share of noise on Twitter. Throw tens of thousands of mobile enthusiasts into a handful of gigantic exhibition halls together and it’s inevitable that, between them, they’ll produce enough […]

How to make Mobile World Congress 2014 a success

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Posted on 27th Jan 2014 by in M2M

The countdown has commenced – it is but one month until Mobile World Congress 2014 starts and thousands of tech hotshots descend on Barcelona again. Everyone hopes for a successful event – however they may define success – but do you plan on being someone who is exhausted by the end of it, or one […]

The death of SMS – but more messaging

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Posted on 21st Jan 2014 by in Mobile

You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]

Emergency SMS – mobile devices to the rescue

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Posted on 6th Dec 2013 by in Mobile

Most of our followers will have one, if not two or more, mobile devices. Mobile ownership is rising rapidly around the world and, with it, more communications and interaction. From voice calling to data such as email, Facebook and photo-sharing, the mobile device has truly become über-functional. But there is one traditional function that still […]

The future is mobile – The Gemalto Netsize Guide is here

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Posted on 21st May 2013 by in Mobile

Last year saw the release of the 10th edition of our Netsize Guide, focusing on mobile CRM, NFC adoption and increasing SMS volumes. The 2013 edition, now available for free download, is just as noteworthy… Whereas, once upon a time, the Gemalto Netsize Guide might have been more relevant to mobile industry players, today it […]

NFC – Not For Commerce?

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Posted on 14th May 2013 by in Mobile

eBay Chief Executive John Donahoe recently claimed that NFC stands for “Not for Commerce”, when discussing Near Field Communication being used to turn cell phones into mobile wallets. At Mobile World Congress, Russell Buckley said something along the same lines. Apple has not yet backed the technology as many were expecting, but many of the […]