Posts by Naomi Lurie

Naomi Lurie

Blogger profile: Naomi Lurie

Naomi joined Gemalto three years ago to drive marketing and strategy for the Mobile Financial Services business unit, focusing on mobile money, mobile payment and mobile banking. She is an expert on Mobile NFC and the Mobile Wallet use cases emerging across the globe. Previously, Naomi was Product Manager at Verint, specializing in customer intelligence and business analytics for the enterprise market, as well as Marketing Manager for a leading provider of physical and logical security solutions.


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In the world of online shopping, consumer behaviour is shifting and embracing an omni-channel approach. Put simply, this means customers may seamlessly switch between desktop,…