Naomi Lurie

Blogger profile: Naomi Lurie

Naomi joined Gemalto three years ago to drive marketing and strategy for the Mobile Financial Services business unit, focusing on mobile money, mobile payment and mobile banking. She is an expert on Mobile NFC and the Mobile Wallet use cases emerging across the globe. Previously, Naomi was Product Manager at Verint, specializing in customer intelligence and business analytics for the enterprise market, as well as Marketing Manager for a leading provider of physical and logical security solutions.

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Posts by Naomi Lurie:

Mobile P2P payments for the unbanked

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Posted on 3rd Sep 2014 by in Telecom

Whilst the idea of keeping your money in a bank account seems commonplace to most in the developed world, for large parts of the developing world it is either a novelty or a pipe dream. There are many advantages to having a bank account, such as keeping your money safe, earning interest and also having […]

Engaging the Omni-Channel Consumer

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Posted on 27th Jun 2014 by in Telecom

In the world of online shopping, consumer behaviour is shifting and embracing an omni-channel approach. Put simply, this means customers may seamlessly switch between desktop, mobile, tablet and traditional high street stores to evaluate and make a purchase, comparing prices, locations and reviews whilst doing so. This makes it more challenging for retailers to differentiate […]

Mobile Payment Innovations Add Speed and Convenience to Black Friday Shopping

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Posted on 26th Nov 2013 by in Corporate

Stores in the U.S. may see as many as 308 million shoppers looking for a deal on Black Friday this year. Most stores offer big-ticket items for drastically reduced prices, making the gift of giving more affordable. This year new, shoppers will find deals and new ways to pay through mobile wallets that could brighten […]

A Surprising MVP for Mobile Payment Success

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Posted on 30th Jul 2013 by in Telecom

The “wallet wars” are in full swing as mobile payment providers battle for consumer attention. However, we are still waiting for a tipping point to see widespread adoption, as my colleague, Fred Martinent, pointed out in his recent blog post. Like any new technology, it takes time for consumers to get comfortable with change and […]

Would NFC and mobile banking be better targeted at emerging markets where smartphone penetration is higher than PCs? – Question from Jon Choo

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Posted on 27th Feb 2013 by in Telecom

Continuing our series of responding to mobile questions from influential bloggers, our latest question comes from our good friend, Jon Choo. Jon has more experience than most in the field of NFC payments, having recently taken part in Gemalto’s Contactless Challenge. For this, Jon (and his opposing number, Mobile Industry Review’s Ewan MacLeod) was tasked with carrying out a […]

Look how mobile is driving commerce – globally

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Posted on 5th Oct 2012 by in Telecom

There have been quite a few stories recently highlighting the importance that mobile plays in commerce nowadays. Whether research from the Centre for Economics and Business Research showing that sales through the mobile channel on the UK’s high streets now account for every £1 in £10 spent, the news that Oktoberfest drinkers in Munich will […]

Mobile Money: Is it reaching its potential?

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Posted on 30th Aug 2012 by in Telecom

Mobile money has a lot more to offer than meets the eye. It is not just a way to facilitate financial transactions; it’s having a substantial impact on economic development. For example, Meneske Gencer, founder of mPay Connect, blogger, and author of Mobile Money Movement, found that mobile money is increasing household GDP in emerging markets […]