Posts from Brazil

M2M recycling – less waste, more haste

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Posted on 27th Feb 2014 by in M2m

The Internet of Things is set to turn a host of ordinary objects into connected devices – including many everyday items like the recycling bin. M2M technology can be used to remotely monitor recycling containers to improve logistics. In essence, data sent from a trash can to a fleet of refuse collectors can indicate exactly […]

What’s up with Mark Zuckerberg? A man on a mission at MWC

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Posted on 26th Feb 2014 by in Telecom

He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]

Emergency SMS – mobile devices to the rescue

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Posted on 6th Dec 2013 by in Telecom

Most of our followers will have one, if not two or more, mobile devices. Mobile ownership is rising rapidly around the world and, with it, more communications and interaction. From voice calling to data such as email, Facebook and photo-sharing, the mobile device has truly become über-functional. But there is one traditional function that still […]

The Internet of Things is here and already improving lives

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Posted on 2nd May 2013 by in M2m

Machine-to-machine (M2M) technology and the Internet of Things are often talked about as a vision for the future. Imagine a future where billions of devices and machines of all kinds will communicate with each other, automate tasks, enrich our lives, and create big-time business benefits.   The Internet of Things is actually more of a reality […]

How is Gemalto going to take NFC and the SIM card itself to the next level in mobile money, redemption cards and just making the consumer’s life easier as a whole? – Question from Jeb Brilliant, The Mobile Perspective

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Posted on 26th Feb 2013 by in Telecom

As defined by the NFC Forum, ‘Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.’   I like this description as it implies that NFC makes life easier and more convenient, in […]

Where’s the money in customer experience management?

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Posted on 24th Feb 2013 by in Telecom

What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so long as it is used properly! Almost 90 per cent of operator respondents felt that mobile marketing is important or even essential to a […]

M2M in the Amazon Rainforest

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Posted on 29th Jan 2013 by in M2m

Most of us are familiar with the Western idiom ‘can’t see the wood for the trees’, meaning simply the blinkered study of anything, for too long, can detract from the greater understanding of an ultimate goal. At Gemalto, we’re all for clarity of vision and long term solutions. As you may have read in publications […]

20 years of text and it’s still a big part of mobile marketing’s future

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Posted on 5th Dec 2012 by in Telecom

This week we celebrated the 20th anniversary of the first SMS, sent by phone engineer, Neil Papworth, reading simply (and cheerfully): “Merry Christmas.” Since that day in 1992, the humble text message has come to change the way we interact with the world and each other. There are over 200,000 exchanged every second, so as […]

What can the Olympics tell us about mobile and tablet advertising?

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Posted on 14th Aug 2012 by in Telecom

Following the closing of the London 2012 Olympics and the handing over of the flag to Rio de Janeiro for the 2016 Games, stats and facts are abounding fast. Did you know, for example, that 2.7 million bananas were eaten in the Olympic Village? Or that only 44% of medallists sang along with their national […]

Does mobile performance deserve a gold medal at the 2012 Olympics?

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Posted on 31st Jul 2012 by in Telecom

So, for all those interested, the 2012 Olympics are fully underway in the UK. Sports enthusiasts around the world are following their favorite disciplines and notching up the medals each athlete is winning. If the Beijing Olympics were called the first ‘Digital Olympics’, the 2012 are angling for the first ‘Social Olympics’ tag. And so […]