What’s the one thing you can’t leave your house without: your wallet, or your house keys? Chances are it’s your mobile device.
Posts from South Korea
Posted on 10th Jun 2014 by Pierre Lelievre in Mobile
With Mobile Asia Expo kicking off tomorrow, over the next few days on the blog we’ll be taking a look at three key areas of the Asian mobile market, starting with payments. The first thing to remember when looking at the Asian market is that to consider it as a single entity is somewhat misleading. […]
Posted on 26th Feb 2014 by Muriel Charriere in Mobile
He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]
Posted on 4th Apr 2013 by Saurabh Ohri in Mobile
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 27th Feb 2013 by Marta Bordonada in Mobile
The space between operator delivered services and OTT providers has been one of “coopetition” at the best of times, and outright conflict at others. This keynote session set up the leaders of major telcos – Deutsche Telekom, Korea Telecom, alongside network provider Ericsson and OTT provider Viber. The CEOs set the context for the evolution […]
Posted on 18th Feb 2013 by Isabelle Lodo in Mobile
With all the buzz around 4G and LTE coming to a town near you (if you live or work in the US or UK), and prior successes emanating from Norway, Japan and South Korea, we should be excited about the opportunities being made available to us with these infrastructure upgrades. However, recent research shows that […]
Posted on 23rd Jan 2013 by Marta Bordonada in Mobile
It has been available in South Korea for years and in Norway since 2009. Japan launched LTE in 2011 and the US has been shouting about its own successes in delivering LTE these past few years too. Now, 4G is finally also available in the UK. A 4G mobile network, the successor to 3G, launched […]
Posted on 1st Jul 2011 by Saurabh Ohri in Mobile
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.