Posts from South Korea

Trusting in mobile identity in Asia

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Posted on 16th Jun 2014 by in Telecom

What’s the one thing you can’t leave your house without: your wallet, or your house keys? Chances are it’s your mobile device.

Payments in Asia: a multi-tier economy?

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Posted on 10th Jun 2014 by in Telecom

With Mobile Asia Expo kicking off tomorrow, over the next few days on the blog we’ll be taking a look at three key areas of the Asian mobile market, starting with payments. The first thing to remember when looking at the Asian market is that to consider it as a single entity is somewhat misleading. […]

What’s up with Mark Zuckerberg? A man on a mission at MWC

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Posted on 26th Feb 2014 by in Telecom

He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]

Embracing permission-based marketing in Asia

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Posted on 4th Apr 2013 by in Telecom

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

MWC 2013: Keynote 4: The future of communications

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Posted on 27th Feb 2013 by in Telecom

The space between operator delivered services and OTT providers has been one of “coopetition” at the best of times, and outright conflict at others. This keynote session set up the leaders of major telcos – Deutsche Telekom, Korea Telecom, alongside network provider Ericsson and OTT provider Viber. The CEOs set the context for the evolution […]

Why LTE is not just a sprint

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Posted on 18th Feb 2013 by in Telecom

With all the buzz around 4G and LTE coming to a town near you (if you live or work in the US or UK), and prior successes emanating from Norway, Japan and South Korea, we should be excited about the opportunities being made available to us with these infrastructure upgrades. However, recent research shows that […]

4G – now also in the UK

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Posted on 23rd Jan 2013 by in Telecom

It has been available in South Korea for years and in Norway since 2009. Japan launched LTE in 2011 and the US has been shouting about its own successes in delivering LTE these past few years too. Now, 4G is finally also available in the UK. A 4G mobile network, the successor to 3G, launched […]

10 Tips to make mobile marketing work for your business

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Posted on 1st Jul 2011 by in Telecom

As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.