Posts Tagged ‘mobile marketing’

The Gates Foundation’s big bet for the future highlights the global benefits of digital banking

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Posted on 23rd Jan 2015 by in Mobile

Yesterday the Bill and Melinda Gates Foundation published their 2015 Annual Letter with some important predictions about how technology will impact lives around the globe in the coming 15 years.  It’s an exercise that began with the Gates’ predictions at the turn of the millennium in 2000 with predictions for the decade and a half to […]

Are African mobile consumers ready for Mobile Marketing?

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Posted on 7th Nov 2014 by in Mobile

Gemalto VP of Mobile Marketing, Nadia Gonzalez, presents the findings of our consumer survey on mobile marketing in South Africa and Nigeria.

Gitex 2014: Digital Strategies, from marketing to engagement

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Posted on 17th Oct 2014 by in Mobile

A multi-screen and multi-platform world can lead audiences to Attention Deficit Disorder. The days of monologue communication is over and we have entered the era of engagement and dialogue, but today, with online and mobile channels on all the time, the dialogue never stops.

What end-user experience do you expect from your cloud service?

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Posted on 23rd Jan 2014 by in Mobile

Let’s imagine that you’ve just signed up for a new solution for your cloud service; this really should be a time for celebration as your information is now easily manageable and secure. However, this is unfortunately, for many, the beginning of a long process where you’re required to validate all relevant parameters and pay special […]

The death of SMS – but more messaging

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Posted on 21st Jan 2014 by in Mobile

You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]

The Ultimate Mobile Wallet is More than Payments

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Posted on 19th Dec 2013 by in Mobile

Like most people, when I think of mobile wallets, I think of making a payment transaction: a quick, convenient, contactless payment transaction where I don’t ever have to pull out my card. But that’s the just the tip of the iceberg of what mobile wallets can do. The push for mobile wallets is driven by […]

Brands prove the value of mobile marketing

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Posted on 14th Nov 2013 by in Mobile

We often extol the virtues of mobile marketing and the role that the cellphone can play in forging stronger relationships between brands and consumers. As with anything though, the proof lies in the pudding. That is, it’s the proof points and case studies that really make people sit up and take notice. Which is why […]

Smartphones can save the high street

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Posted on 12th Nov 2013 by in Corporate

Reporting live from the MMA EMEA Forum in London, mobile is naturally at the core and forms a connection point to all devices. And the good news is that there has been a huge amount of progress in mobile marketing over the last five years. Did you know, for example, that smartphone penetration in the […]

The four ‘golden rules’ of mobile marketing: in Dubai and beyond

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Posted on 22nd Oct 2013 by in Corporate

One trend which again has been on show at this week’s GITEX conference in Dubai is the ubiquity of mobile technology. You’ll look no further than a few yards before setting eyes on someone talking into their phone, typing a message or email or browsing their tablet. Whilst GITEX attracts delegates from across the world, […]

How can telecoms operators maximize loyalty? With big data.

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Posted on 28th May 2013 by in Mobile

I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]