We look at how mobile technologies – and NFC in particular – are helping both brands and consumers to achieve the agility they require.
Posts Tagged ‘mobile marketing’
Posted on 26th Feb 2015 by Rémi de Fouchier in Mobile
Posted on 23rd Jan 2015 by Shannon Taylor in Mobile
The Bill and Melinda Gates Foundation’s 2015 Annual Letter, covering important predictions for the impact of technology in the next 15 years, has highlighted the global benefits of digital banking. Here, we take a look at what those key benefits are.
Posted on 7th Nov 2014 by Nadia Gonzalez in Mobile
Gemalto VP of Mobile Marketing, Nadia Gonzalez, presents the findings of our consumer survey on mobile marketing in South Africa and Nigeria.
Posted on 17th Oct 2014 by Kristel Teyras in Mobile
A multi-screen and multi-platform world can lead audiences to Attention Deficit Disorder. The days of monologue communication is over and we have entered the era of engagement and dialogue, but today, with online and mobile channels on all the time, the dialogue never stops.
Posted on 23rd Jan 2014 by Mathieu Ouille in Mobile
Let’s imagine that you’ve just signed up for a new solution for your cloud service; this really should be a time for celebration as your information is now easily manageable and secure. However, this is unfortunately, for many, the beginning of a long process where you’re required to validate all relevant parameters and pay special […]
Posted on 21st Jan 2014 by Marta Bordonada in Mobile
You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]
Posted on 19th Dec 2013 by Agnes Hammond in Mobile
Like most people, when I think of mobile wallets, I think of making a payment transaction: a quick, convenient, contactless payment transaction where I don’t ever have to pull out my card. But that’s the just the tip of the iceberg of what mobile wallets can do. The push for mobile wallets is driven by […]
Posted on 14th Nov 2013 by Stéphanie Viriot in Mobile
We often extol the virtues of mobile marketing and the role that the cellphone can play in forging stronger relationships between brands and consumers. As with anything though, the proof lies in the pudding. That is, it’s the proof points and case studies that really make people sit up and take notice. Which is why […]
Posted on 12th Nov 2013 by Stéphanie Viriot in Corporate
Reporting live from the MMA EMEA Forum in London, mobile is naturally at the core and forms a connection point to all devices. And the good news is that there has been a huge amount of progress in mobile marketing over the last five years. Did you know, for example, that smartphone penetration in the […]
Posted on 22nd Oct 2013 by Kristel Teyras in Corporate
One trend which again has been on show at this week’s GITEX conference in Dubai is the ubiquity of mobile technology. You’ll look no further than a few yards before setting eyes on someone talking into their phone, typing a message or email or browsing their tablet. Whilst GITEX attracts delegates from across the world, […]