Posts Tagged ‘mobile marketing’

What end-user experience do you expect from your cloud service?

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Posted on 23rd Jan 2014 by in Telecom

Let’s imagine that you’ve just signed up for a new solution for your cloud service; this really should be a time for celebration as your information is now easily manageable and secure. However, this is unfortunately, for many, the beginning of a long process where you’re required to validate all relevant parameters and pay special […]

The death of SMS – but more messaging

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Posted on 21st Jan 2014 by in Telecom

You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]

The Ultimate Mobile Wallet is More than Payments

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Posted on 19th Dec 2013 by in Telecom

Like most people, when I think of mobile wallets, I think of making a payment transaction: a quick, convenient, contactless payment transaction where I don’t ever have to pull out my card. But that’s the just the tip of the iceberg of what mobile wallets can do. The push for mobile wallets is driven by […]

Brands prove the value of mobile marketing

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Posted on 14th Nov 2013 by in Telecom

We often extol the virtues of mobile marketing and the role that the cellphone can play in forging stronger relationships between brands and consumers. As with anything though, the proof lies in the pudding. That is, it’s the proof points and case studies that really make people sit up and take notice. Which is why […]

Smartphones can save the high street

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Posted on 12th Nov 2013 by in Corporate

Reporting live from the MMA EMEA Forum in London, mobile is naturally at the core and forms a connection point to all devices. And the good news is that there has been a huge amount of progress in mobile marketing over the last five years. Did you know, for example, that smartphone penetration in the […]

The four ‘golden rules’ of mobile marketing: in Dubai and beyond

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Posted on 22nd Oct 2013 by in Corporate

One trend which again has been on show at this week’s GITEX conference in Dubai is the ubiquity of mobile technology. You’ll look no further than a few yards before setting eyes on someone talking into their phone, typing a message or email or browsing their tablet. Whilst GITEX attracts delegates from across the world, […]

How can telecoms operators maximize loyalty? With big data.

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Posted on 28th May 2013 by in Telecom

I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]

Mobile Marketing and the ubiquitous Text Message

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Posted on 16th May 2013 by in Telecom

There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ […]

Who is the ‘Empowered Consumer’?

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Posted on 25th Apr 2013 by in Telecom

A fortnight ago on the blog, I mentioned an upcoming whitepaper looking at how marketers can engage with new, mobile consumers. I’m pleased to say that this paper has now been released, and can be downloaded in full here. As with all marketing, before attempting to reach your target consumers you have to understand them. […]

(Don’t) keep it to yourself: mobile cloud sharing is on the rise

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Posted on 22nd Apr 2013 by in Telecom

We recently conducted a survey in Europe, Asia, South America and Africa looking at the state of back-up and sharing uptake and concerns from a consumer perspective.  We found a huge demand (and opportunity for MNOs) for personal cloud services, including sharing services. 73 percent of survey respondents said they would use sharing services if […]