Posted on 22nd May 2013 by Kristel Teyras
The next time you’re in Dubai, see if you can spot the fast-moving commuters on the RTA public transport network. If you look closely, you’ll probably see they are using Go4it cards, launched by UAE bank Emirates NBD 16 months ago and whose success was celebrated at Cards & Payments Middle East earlier this month [...]
Posted on 21st May 2013 by Marta Bordonada
Last year saw the release of the 10th edition of our Netsize Guide, focusing on mobile CRM, NFC adoption and increasing SMS volumes. The 2013 edition, now available for free download, is just as noteworthy… Whereas, once upon a time, the Gemalto Netsize Guide might have been more relevant to mobile industry players, today it [...]
Posted on 20th May 2013 by Nicole Smith
One of the hottest events in wireless technology takes place this week in the Las Vegas desert. What’s not to love about The Wireless Association’s CTIA show? The U.S. wireless industry is in healthy shape, as Dr. Robert Roche outlined on the CTIA blog recently, and the great thing about this conference is that it [...]
Posted on 20th May 2013 by Fred Martinent
I was recently at the Wallet Wars conference in New York hearing about the opportunities and challenges that the mobile wallet space offers. And what a spectacle it was! In such a fast-moving and evolving industry, it can be hard to keep up with the latest players: Square, Apple, Google, Samsung and Microsoft are all [...]
Posted on 16th May 2013 by Isabelle Lodo
There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ [...]
Posted on 15th May 2013 by Nicole Smith
It’s a very ‘mobile’ time of year, with two of our favorite conferences lined up for the next couple of weeks – the 2013 NFC Solutions Summit and CTIA 2013. So, it should come as no surprise that we have NFC technology on our minds. With an emerging technology like NFC, it’s interesting to look [...]
Posted on 14th May 2013 by Marta Bordonada
eBay Chief Executive John Donahoe recently claimed that NFC stands for “Not for Commerce”, when discussing Near Field Communication being used to turn cell phones into mobile wallets. At Mobile World Congress, Russell Buckley said something along the same lines. Apple has not yet backed the technology as many were expecting, but many of the [...]
Posted on 13th May 2013 by Kristel Teyras
We have previously blogged about Dubai as a hub for innovative technologies, especially around GITEX, the Middle East’s ICT conference. We also know that customer loyalty is a focus, with Dubai playing host to a conference on Maximizing Customer Loyalty & Profitability in the Middle East. We know there is business-level interest in emerging and [...]
Posted on 25th Apr 2013 by Aymeric Conde
LTE (also known as 4G) is offering quicker download speeds among other advantages, as discussed in a previous Gemalto blog post. Some fortunate people in the United States, Japan, South Korea or Sweden are experiencing the speed of LTE, mobile broadband in their everyday life. By 2016 more than 500 million people will benefit from [...]
Posted on 25th Apr 2013 by Stéphanie Viriot
A fortnight ago on the blog, I mentioned an upcoming whitepaper looking at how marketers can engage with new, mobile consumers. I’m pleased to say that this paper has now been released, and can be downloaded in full here. As with all marketing, before attempting to reach your target consumers you have to understand them. [...]