Posted on 8th May 2012 by Amy Gant
This week, we’re at CTIA Wireless 2012, showcasing some of our NFC solutions (booth #3432 – stop on by!) and seeing what’s new from our colleagues. Pre-conference on Monday, we stopped by the MasterCard event to get their latest news. Sure enough, it was a big announcement: MasterCard introduced PayPass Wallet Services. It’s likely you [...]
Posted on 2nd May 2012 by Stéphanie Viriot
We are entering into a new and critical phase of development in the mobile industry. The discussion is no longer centered on whether mobile fits in the marketing mix: mobile has clearly earned its place at the table. Just look at some of the numbers being cited: David MacQueen of Strategy Analytics recently predicted that [...]
Posted on 27th Apr 2012 by Amy Gant
I imagine, like me, you probably carry your mobile phone with you all the time. I’ve never had mine stolen, but mobile phone theft is actually a really big problem globally, but especially in the United States. Did you know that in 2011, 42 percent of all property crimes of individuals in New York involved [...]
Posted on 4th Apr 2012 by Amy Gant
This week, the Gemalto team is once again on the road – back in San Francisco at the 4th Mobile Contactless Payment Innovations Summit. After all of the buzz and positive feedback around NFC payments and applications at SXSW Interactive a few weeks ago, we’re excited to continue the conversation at this event because it [...]
Posted on 13th Mar 2012 by Amy Gant
My esteemed colleague Gordon Beatty took part in a panel discussion at SXSW this week, sitting alongside Ryan Hughes, chief marketing officer of Isis, and consultant Toni Merschen. The topic was mobile payments, looking in particular at how we can expect the advancing technology to transform mobile shopping. The ubiquity of smartphones means that mobile [...]
Posted on 10th Mar 2012 by Amy Gant
One of the conference headers to catch my eye in this weekend’s SXSW schedule includes the phrase ‘NFC Growth from Play will Pay’. Seeing as Saturday at SXSW is ecommerce focused, I thought I’d take a look at how NFC is viewed outside of the direct payments market. So what are the possibilities beyond payment [...]
Posted on 9th Mar 2012 by Amy Gant
SXSW starts today in Austin, Texas. What started as a local music conference and festival in my hometown has grown into a huge international event covering the latest music, film and interactive technology. To give you a flavour, check out the video at the end of this post. As one of the most rapidly growing [...]
Posted on 6th Mar 2012 by Amy Gant
With Mobile World Congress still fresh in the memory, we definitely have mobile on the brain. So we were happy to see comScore’s 2012 Mobile Future in Focus report come out last week, covering all of the activity taking place in various mobile markets around the world. Not surprisingly, smartphone adoption grew in the United [...]
Posted on 5th Mar 2012 by Cecile Eurendjian
You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was just very similar to previous years. For example: There was the same App Planet space with the same booths (Velti, BuzzCity, .mobi, [...]
Posted on 1st Mar 2012 by Isabelle Lodo
It’s the final day of Mobile World Congress 2012. According to reports, over 67,000 attendees from 205 countries swung by the biggest mobile phone conference in the world, and we certainly saw a few of them at our stand. As one of our final blog posts on the show we wanted to share some insights [...]