Posted on 29th Feb 2012 by Dominique Brulé
In the next post on our series answering questions from mobile influencers, Peggy Anne Salz of MobileGroove raises some thought-provoking points on mobile marketing and NFC payments. NFC-enabled mobile payments from Google and Isis are getting attention, while cloud-based payments offered by the likes of PayPal also appear to be picking up steam. So what [...]
Posted on 27th Feb 2012 by Isabelle Lodo
We wanted to share how our stand has been transformed from an ugly duckling into a beautiful swan – well, ok, stand. Here are a couple of before and after photos. More to follow over the next few days as each of the estimated 60,000 attendees arrives and explores Hall 8. BEFORE: AFTER:
Posted on 20th Feb 2012 by Tim Cawsey
As the variety of payment options on offer expands each year, companies need to be aware that consumers are fickle creatures. At the close of 2011, leading UK newspaper The Times published an issue of the Raconteur supplement on the future of payments. In it, they gathered representatives from five key players in the payments [...]
Posted on 28th Nov 2011 by Marta Bordonada
When big names in technology decide to team up, the prospect for consumers is usually mouth-watering. When the French Government step in – I think it’s safe to say we’re witnessing the birth of some game-changing technology. The consortium of Gemalto, Archos, Eurecom and WYSIPS has been selected by the French Government to develop the [...]
Posted on 10th Aug 2011 by Ana Luiza Jordao
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best [...]
Posted on 12th Jul 2011 by Ana Luiza Jordao
Watch the video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using this simple and efficient tool. See for yourself how you can use it with your customers.
Posted on 1st Jul 2011 by Saurabh Ohri
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 28th Jun 2011 by Ana Luiza Jordao
Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.
Posted on 20th Jun 2011 by Caroline Doussot
Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.
Posted on 19th May 2011 by Ana Luiza Jordao
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.