Posted on 10th Aug 2011 by Gemalto
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]
Posted on 2nd Aug 2011 by Gemalto
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 12th Jul 2011 by Gemalto
Watch the video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using this simple and efficient tool. See for yourself how you can use it with your customers.
Posted on 4th Jul 2011 by Gemalto
Watch our video showing some of the use cases that are already delivering response rates up to 10 times higher than plain SMS. Interactive SMS is a simple and yet very efficient way to boost your VAS revenues, either by promoting your services to your own subscribers´database or by deploying direct marketing campaigns from other brands.
Posted on 1st Jul 2011 by Saurabh Ohri
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 28th Jun 2011 by Gemalto
Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.
Posted on 20th Jun 2011 by Gemalto
Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.
Posted on 4th Jun 2011 by Gemalto
I wanted to share with you a video of Ralph Santana, Samsung’s CMO, where he identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]
Posted on 19th May 2011 by Gemalto
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
Posted on 6th May 2011 by Gemalto
Caroline Doussot, head of Gemalto Mobile Marketing Services, gives us the low-down on this technology in an interview with Mobile Marketing Magazine and Vivo Brazil tells us why it’s working for them.