Posted on 19th Dec 2013 by Agnes Hammond
Like most people, when I think of mobile wallets, I think of making a payment transaction: a quick, convenient, contactless payment transaction where I don’t ever have to pull out my card. But that’s the just the tip of the iceberg of what mobile wallets can do. The push for mobile wallets is driven by […]
Posted on 30th Jul 2013 by Naomi Lurie
The “wallet wars” are in full swing as mobile payment providers battle for consumer attention. However, we are still waiting for a tipping point to see widespread adoption, as my colleague, Fred Martinent, pointed out in his recent blog post. Like any new technology, it takes time for consumers to get comfortable with change and […]
Posted on 28th May 2013 by Cecile Eurendjian
I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]
Posted on 10th Aug 2011 by Gemalto
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]
Posted on 1st Jul 2011 by Saurabh Ohri
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 20th Jun 2011 by Gemalto
Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.
Posted on 19th May 2011 by Gemalto
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
Posted on 15th Feb 2011 by Dominique Brulé
Every Mobile World Congress has a buzzword – more often than not an acronym – and this year it is likely to be NFC – Near Field Communication.
Posted on 14th Feb 2011 by Dominique Brulé
Mark Roberti, editor of RFID Journal, which covers all forms of radio frequency identification, including NFC, has sent us questions about NFC that he hears from readers.