Posted on 5th Mar 2013 by Marta Bordonada
The biggest mobile phone conference in the world 2013 has drawn to a close. For those who were following our blog closely, you’ll have seen we were running a friendly competition to see which blogger’s Q&A could garner the most views. The questions these influential industry enthusiasts put to our experts ranged from NFC and […]
Posted on 21st Feb 2013 by Cecile Eurendjian
Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]
Posted on 5th Mar 2012 by Cecile Eurendjian
You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was just very similar to previous years. For example: There was the same App Planet space with the same booths (Velti, BuzzCity, .mobi, […]
Posted on 28th Feb 2012 by Isabelle Lodo
Here at Mobile World Congress, plenty of new mobile devices and services for mobile phones are being announced, launched, demoed and discussed. Just see this list of gadget news that Stuart Miles of Pocket-Lint has compiled. That’s not to mention all the service, software and system announcements happening too around NFC, LTE and M2M to […]
Posted on 10th Aug 2011 by Gemalto
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]
Posted on 2nd Aug 2011 by Gemalto
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 12th Jul 2011 by Gemalto
Watch the video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using this simple and efficient tool. See for yourself how you can use it with your customers.
Posted on 4th Jul 2011 by Gemalto
Watch our video showing some of the use cases that are already delivering response rates up to 10 times higher than plain SMS. Interactive SMS is a simple and yet very efficient way to boost your VAS revenues, either by promoting your services to your own subscribers´database or by deploying direct marketing campaigns from other brands.
Posted on 1st Jul 2011 by Saurabh Ohri
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 30th Jun 2011 by Gemalto
Consumers are jumping onto high speed 3G & 4G networks while utilizing smartphones in droves and advertisers are right behind them. Will mobile advertising be a $20 billion industry by 2015, compared to under $2 billion last year? Gartner thinks so, and new research from comScore shows why.