Posted on 16th May 2013 by Isabelle Lodo
There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ [...]
Posted on 25th Apr 2013 by Stéphanie Viriot
A fortnight ago on the blog, I mentioned an upcoming whitepaper looking at how marketers can engage with new, mobile consumers. I’m pleased to say that this paper has now been released, and can be downloaded in full here. As with all marketing, before attempting to reach your target consumers you have to understand them. [...]
Posted on 22nd Apr 2013 by Marta Bordonada
We recently conducted a survey in Europe, Asia, South America and Africa looking at the state of back-up and sharing uptake and concerns from a consumer perspective. We found a huge demand (and opportunity for MNOs) for personal cloud services, including sharing services. 73 percent of survey respondents said they would use sharing services if [...]
Posted on 4th Apr 2013 by Saurabh Ohri
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing [...]
Posted on 2nd Apr 2013 by Stéphanie Viriot
It’s fair to say that the modern consumer is bombarded with marketing messages. Before even arriving at their desk on a Monday morning, the average person will already have been exposed to radio advertising whilst they get dressed, print ads in their morning paper, billboard advertising on their walk to the station and yet more [...]
Posted on 11th Mar 2013 by Monika Jociunaite
Do you use your mobile phone purely for calling? If so, you’re missing out! The new mobile era has brought us many possibilities, given us more flexibility and shaped our daily habits with the noble mission of making our life easier. However, everything comes at a price. While mobile devices nowadays are enabled to allow [...]
Posted on 27th Feb 2013 by Stéphanie Viriot
Day two and three at #MWC13 saw more big brands and emerging innovators take to the world stage, but among the hustle and bustle of the trade show, I had the pleasure of attending a conference on mobile marketing; you may have been there too? The title: How Not to Build a Mobile Campaign, certainly [...]
Posted on 27th Feb 2013 by Cecile Eurendjian
Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get [...]
Posted on 25th Feb 2013 by Cecile Eurendjian
Question from Ric Ferraro, Mobverge: QR codes have been used to a fairly wide extent by advertisers to try and bridge the gap between the virtual world and the physical world – providing consumers a way to benefit from special offers for example. Given the generally low uptake by consumers of QR codes, when do [...]
Posted on 24th Feb 2013 by Cecile Eurendjian
What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so long as it is used properly! Almost 90 per cent of operator respondents felt that mobile marketing is important or even essential to a [...]
