Mobile Marketing in Istanbul

Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]

The Technology behind the Contactless Challenge

If you read my recent blog post about our forthcoming Contactless Challenge, you may wish to know more about the technology behind the payments that Ewan MacLeod and Jon Choo will be making in and around London in the coming weeks. I’ll admit, inspired by the latest James Bond film, I may have been a […]

The Gemalto Contactless Challenge has begun!

Today marks the first day of the Gemalto Contactless Challenge. Ewan MacLeod and Jon Choo, two of the most respected mobile technology bloggers in the industry today, are already making their way around London this week to complete a series of challenges. What will we learn about NFC infrastructure in the 2012 Olympic city? This […]