Blogger profile: Cecile Eurendjian

Currently develops the Banking and Payment Services at Gemalto to reposition the customer & the consumer at the center of our Banking Offers. She’s keen at injecting Marketing into very technical business. And blogging, but only as part of her meditative home work.

Website: http://www.gemalto.com


Blogs by this author

The latest mobile marketing trends from MWC13 in Barcelona

Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]

How can telecoms operators maximize loyalty? With big data.

I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]

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