Despite all the recent hype around mobile payments and NFC with announcements from Orange and Barclaycard in the UK and Google Wallet launching in the…
Last month Oracle published an article that stated that NFC transactions were too slow. They have been conducting some tests combining payment, coupons and loyalty…
Along with many others, I believe that NFC is ready for prime time. Just take a look around the globe: in Japan there are three…
In the next post on our series answering questions from mobile influencers, Peggy Anne Salz of MobileGroove raises some thought-provoking points on mobile marketing and…
As part of our series of questions from bloggers and journalists, Sarah Clark, editor of NFC World and author of NFC Business Models, asks Gemalto…
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
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