Posts by Elana Marom

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Elana Marom

Blogger profile: Elana Marom

Elana Marom, Senior Product Marketing Manager at Gemalto Software Monetization, believes that marketing is about being present, relevant and adding value; and her goal is to understand how customers want to buy and help them do so. With extensive experience in B2B marketing and strategy, passion for industry trends and expertise in translating technologies into compelling stories, Elana brings it all together in this blog. She’s excited to share insights related to software licensing management, alongside creative ideas on how to monetize software. Elana starts her day with a swim, she loves dogs, and cats even more.

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