Gemalto is now offering the RCS (Rich Communication Service) messaging channel, providing innovative new approaches for mobile marketers.
Blogger profile: Fred Martinent
Marketing & Product Director @Gemalto. Reinventing consumer engagement and digital identity for a mobile-first and privacy-first world.
Website: http://www.twitter.com/FredMartinent
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Sponsored data could open up new revenues for mobile networks, and offer customers something different.
MNOs should look to create a value exchange with their customers to the benefit of both
A CEO of a major MNO must make a difficult choice between a protective and pragmatic approach to monetization. Can you help them out?
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