Marketing & Product Director @Gemalto. Reinventing consumer engagement and digital identity for a mobile-first and privacy-first world.
Website: http://www.twitter.com/FredMartinent
Comments or questions are welcome.
A CEO of a major MNO must make a difficult choice between a protective and pragmatic approach to monetization. Can you help them out?
MNOs should look to create a value exchange with their customers to the benefit of both
Sponsored data could open up new revenues for mobile networks, and offer customers something different.
Gemalto is now offering the RCS (Rich Communication Service) messaging channel, providing innovative new approaches for mobile marketers.
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