Category: Asia

An ode to consumer privacy

Do you use your mobile phone purely for calling? If so, you’re missing out! The new mobile era has brought us many possibilities, given us more flexibility and shaped our daily habits with the noble mission of making our life easier. However, everything comes at a price. While mobile devices nowadays are enabled to allow […]

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Internet for all, with Facebook for SIM

In a world where millions of people rely on the Internet for daily tasks, it’s easy to forget that not everyone has instant and reliable access to the World Wide Web. Today, the Internet isn’t accessible for two thirds of the world. Unfortunately, given the low spread of connectivity projected for years to come, it’s […]

Making travel more personal

Contactless travel cards aren’t new – many countries already offer them, from Hong Kong’s Octopus card to London’s Oyster card. What is the first of its kind, however, is a customized travel card, which is what Stockholm Public Transport (“Storstockholms Lokaltrafik”) is now offering.

From citizen to customer with eGovernment

A study from Booz and Company a few years ago claimed that electronic government capabilities are a crucial part of a nation’s technological development and that although countries in the Middle East region had started to implement e-government, there was still some way to go. Several years on we can see many of these electronic […]

Clicking with the BBC – NFC in Singapore

We’ve blogged a lot about NFC technology – from our Contactless Challenges in London, Austin and Salt Lake City to contactless payments at the Olympics and NFC-enabled transport and ticketing. Now, however, we’re delighted to demonstrate the use of NFC technology (and manufacturing) in Singapore, as reported on by BBC Click, the BBC’s flagship technology […]