Posted on 11 May 2011 by
Contactless travel cards aren’t new – many countries already offer them, from Hong Kong’s Octopus card to London’s Oyster card. What is the first of its kind, however, is a customized travel card, which is what Stockholm Public Transport (“Storstockholms Lokaltrafik”) is now offering.
Posted on 01 July 2011 by
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 04 July 2011 by
Watch our video showing some of the use cases that are already delivering response rates up to 10 times higher than plain SMS. Interactive SMS is a simple and yet very efficient way to boost your VAS revenues, either by promoting your services to your own subscribers´database or by deploying direct marketing campaigns from other brands.
Posted on 16 November 2012 by
Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]
Posted on 14 December 2012 by
Predictions abound that smartphones are dominating the world – whether it’s tech vlogger Lamarr Wilson claiming that they will “eat our children and wives” or (on a more serious note) research firm IHS forecasting that smartphones will account for half the mobile phone market by 2013. httpv://www.youtube.com/watch?v=dF3cypHPbJ8 There is little doubt that smartphones are becoming […]
Posted on 11 March 2013 by
Do you use your mobile phone purely for calling? If so, you’re missing out! The new mobile era has brought us many possibilities, given us more flexibility and shaped our daily habits with the noble mission of making our life easier. However, everything comes at a price. While mobile devices nowadays are enabled to allow […]
