Category: France

An ode to consumer privacy

Do you use your mobile phone purely for calling? If so, you’re missing out! The new mobile era has brought us many possibilities, given us more flexibility and shaped our daily habits with the noble mission of making our life easier. However, everything comes at a price. While mobile devices nowadays are enabled to allow […]

QR codes and brand recognition via mobile

Question from Ric Ferraro, Mobverge: QR codes have been used to a fairly wide extent by advertisers to try and bridge the gap between the virtual world and the physical world – providing consumers a way to benefit from special offers for example. Given the generally low uptake by consumers of QR codes, when do […]

The Death of the Rolodex: could NFC put business cards…

Last week saw the launch of MOO.com’s Android app, which allows users to program custom URLs or vCards onto their NFC-enabled business cards. Together with our own POPwings offering, (which uses your phone to create and share personalized NFC business cards, including contact details, social media profiles and photos) this shows that the market for […]

French CIOs’ ability to economize will serve them well

In the final installment of our series of examining CIOs’ attitudes towards security, we turn our attention to France. Perhaps the most striking aspect of France’s attitudes towards IT security is the power wielded by CIOs themselves. 70% of French respondents said that the CIO took responsibility for IT security within their organization – higher […]

Your NFC business card

Greetings from LeWeb in Paris where the Internet of Things is this year’s theme. Can you picture the event with around 3,000 attendees milling about and meeting each other? Now imagine the number of business cards being exchanged… How many conferences or events have you attended where you have swapped business cards with new and […]