Posted on 03 December 2012 by
Hello from Berlin where we have been attending the Telecom Loyalty and Retention event, exploring how to improve customer loyalty and retention in the telecoms industry. Over the last three days we have heard about new trends and experiences in loyalty programs as well as the challenges operators and service providers are facing. Below are […]
Posted on 28 December 2012 by
As part of our series looking at CIO views on security we are also interested in different country attitudes to IT security. As a global organization with offices worldwide, we know only too well how different nationalities and cultures bring a wealth of opinion, experience and perspectives to the table. So, let’s take a look […]
Posted on 27 February 2013 by
The space between operator delivered services and OTT providers has been one of “coopetition” at the best of times, and outright conflict at others. This keynote session set up the leaders of major telcos – Deutsche Telekom, Korea Telecom, alongside network provider Ericsson and OTT provider Viber. The CEOs set the context for the evolution […]
Posted on 11 March 2013 by
Do you use your mobile phone purely for calling? If so, you’re missing out! The new mobile era has brought us many possibilities, given us more flexibility and shaped our daily habits with the noble mission of making our life easier. However, everything comes at a price. While mobile devices nowadays are enabled to allow […]
Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 28 May 2013 by
I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]
