Posted on 20 November 2012 by
What springs to mind when you think of McDonalds? Happy meals? Brightly colored fast-food chains? Sponsorship of the 2012 Olympics? Vegetarian-only restaurants in India? How about Machine-2-Machinecommunication? Surprised? McDonalds has pioneered a key business concept – extended enterprise – which is going to be the cornerstone of future M2M Communications. What is an extended enterprise? […]
Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 14 December 2011 by
India, as one of the BRICS, is a fast-growing and exploding country. Named a ‘superpower-in-waiting’ by The Economist recently, it is attracting investors and many a business to tap into this wealth of people, services and skills. Which creates wealth, and indeed, there is a booming middle class taking advantage of this growth, especially in […]
Posted on 31 October 2012 by
Consider that we recently hit the seven billion population mark globally (and it’s still growing) and you’ll understand why defining personal identity is such an important issue today. That’s why we work with governments, banks and card merchants worldwide to help ensure that every individual has their own proof of identity so they can be […]
Posted on 26 March 2013 by
Facebook mobile usage recently surpassed the number of users checking Facebook on the web. Mark Zuckerberg himself referred to the social network as a ‘mobile company’ and it’s hardly surprising given the number of users connecting on the go. With any major success story comes opposition, however, which manifests itself in cries and complaints of […]
Posted on 14 November 2013 by
We often extol the virtues of mobile marketing and the role that the cellphone can play in forging stronger relationships between brands and consumers. As with anything though, the proof lies in the pudding. That is, it’s the proof points and case studies that really make people sit up and take notice. Which is why […]
