Category: Indonesia

What’s up with Mark Zuckerberg? A man on a mission…

He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]

Internet for all, with Facebook for SIM

In a world where millions of people rely on the Internet for daily tasks, it’s easy to forget that not everyone has instant and reliable access to the World Wide Web. Today, the Internet isn’t accessible for two thirds of the world. Unfortunately, given the low spread of connectivity projected for years to come, it’s […]

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]