Category: Japan

10 Tips to make mobile marketing work for your business

As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.

Smartphone Security: The Power of Small, Smart… and Safe

Smartphones are spreading like wildfire, with Australia, the UK, Sweden, Norway, Saudi Arabia and the UAE all boasting smartphone adoption rates above 50% and, according to Nielsen in February 2012, almost half of all US mobile subscribers now also own smartphones – an increase of 38% compared with 2011. Smartphones are fast replacing feature phones and […]

Should 2G be ‘switched off’?

I was reading earlier with interest Ewan MacLeod’s blog post on the problems facing UK mobile data users and how it is still patchy. We have been blogging for a while on the future that beckons with 4G (LTE) but at the moment, in the UK, the time has not come yet. The news that […]

What can the Olympics tell us about mobile and tablet…

Following the closing of the London 2012 Olympics and the handing over of the flag to Rio de Janeiro for the 2016 Games, stats and facts are abounding fast. Did you know, for example, that 2.7 million bananas were eaten in the Olympic Village? Or that only 44% of medallists sang along with their national […]

4G – now also in the UK

It has been available in South Korea for years and in Norway since 2009. Japan launched LTE in 2011 and the US has been shouting about its own successes in delivering LTE these past few years too. Now, 4G is finally also available in the UK. A 4G mobile network, the successor to 3G, launched […]