Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 16 February 2011 by
Unsurprisingly this was the direct opposite of a slow news week for the mobile industry and for Gemalto’s Telecom business it was no different. We’ve announced new products, contracts, partnerships, oh and of course the unavoidable Facebook SIM
Posted on 20 June 2012 by
Smartphones are spreading like wildfire, with Australia, the UK, Sweden, Norway, Saudi Arabia and the UAE all boasting smartphone adoption rates above 50% and, according to Nielsen in February 2012, almost half of all US mobile subscribers now also own smartphones – an increase of 38% compared with 2011. Smartphones are fast replacing feature phones and […]
Posted on 23 October 2013 by
A study from Booz and Company a few years ago claimed that electronic government capabilities are a crucial part of a nation’s technological development and that although countries in the Middle East region had started to implement e-government, there was still some way to go. Several years on we can see many of these electronic […]
Posted on 30 October 2013 by
The 2013 Gulf Information Technology Exhibition is all wrapped up for another year. The exhibition was a success on many levels and once again brought forward the world’s leading technology to be on display at the Dubai World Trade Center. The 33rd edition of GITEX, which ran under the theme “let’s Create, Disrupt and Re-imagine […]
Posted on 30 January 2013 by
Stepping off a flight in Dubai in the middle of winter is like entering a warm and welcoming hotel lobby – which is where I was recently for a conference on Maximising Customer Loyalty & Profitability in the Middle East. Despite not being able to take advantage of the sunshine and warmth as it was […]
