Category: Saudi Arabia

Slow news week! 3 words that are never linked to…

Unsurprisingly this was the direct opposite of a slow news week for the mobile industry and for Gemalto’s Telecom business it was no different. We’ve announced new products, contracts, partnerships, oh and of course the unavoidable Facebook SIM

IoT

Smartphone Security: The Power of Small, Smart… and Safe

Smartphones are spreading like wildfire, with Australia, the UK, Sweden, Norway, Saudi Arabia and the UAE all boasting smartphone adoption rates above 50% and, according to Nielsen in February 2012, almost half of all US mobile subscribers now also own smartphones – an increase of 38% compared with 2011. Smartphones are fast replacing feature phones and […]

Sunny customer loyalty in Dubai

Stepping off a flight in Dubai in the middle of winter is like entering a warm and welcoming hotel lobby – which is where I was recently for a conference on Maximising Customer Loyalty & Profitability in the Middle East. Despite not being able to take advantage of the sunshine and warmth as it was […]

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Demand for contactless technologies surges in Dubai

We have previously blogged about Dubai as a hub for innovative technologies, especially around GITEX, the Middle East’s ICT conference. We also know that customer loyalty is a focus, with Dubai playing host to a conference on Maximizing Customer Loyalty & Profitability in the Middle East. We know there is business-level interest in emerging and […]

From citizen to customer with eGovernment

A study from Booz and Company a few years ago claimed that electronic government capabilities are a crucial part of a nation’s technological development and that although countries in the Middle East region had started to implement e-government, there was still some way to go. Several years on we can see many of these electronic […]