Category: Thailand

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Slow news week! 3 words that are never linked to…

Unsurprisingly this was the direct opposite of a slow news week for the mobile industry and for Gemalto’s Telecom business it was no different. We’ve announced new products, contracts, partnerships, oh and of course the unavoidable Facebook SIM

IoT

What’s up with Mark Zuckerberg? A man on a mission…

He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]