Last updated: 20 March 2014
A few weeks ago we shared with you the benefits brought by the 21st century SMS. Now, it´s time for you to find out about 21st century CRM and the importance of messaging in a world apparently ‘dominated’ by smartphones. Here’s an extract of what we’ve put together:
…to be truly effective permission marketing must encourage an ongoing exchange between marketers and consumers. This is not about one-off text conversations. This is about creating a text dialog that really connects consumers with their favorite brands. Marketers need little convincing to understand the value of a deeper engagement with consumers. Unfortunately, it’s not as simple as it sounds.
A study by Deloitte found that 90% of smartphone users send at least one text message per day. However, only40% use their devices to access and interact with social networks…