The 21st century CRM

 

A few weeks ago we shared with you the benefits brought by the 21st century SMS. Now, it´s time for you to find out about 21st century CRM and the importance of messaging in a world apparently ‘dominated’ by smartphones. Here’s  an extract of what we’ve put together:

…to be truly effective permission marketing must encourage an ongoing exchange between marketers and consumers. This is not about one-off text conversations. This is about creating a text dialog that really connects consumers with their favorite brands. Marketers need little convincing to understand the value of a deeper engagement with consumers. Unfortunately, it’s not as simple as it sounds.

A study by Deloitte found that 90% of smartphone users send at least one text message per day. However, only40% use their devices to access and interact with social networks…

Check out the whole article that has just been  published in Mobile Groove http://bit.ly/j2JPiE

owever, to be truly effective permission marketing must encourage an ongoing exchange between marketers and consumers. This is not about one-off text conversations. This is about creating a text dialog that really connects consumers with their favorite brands. Marketers need little convincing to understand the value of a deeper engagement with consumers. Unfortunately, it’s not as simple as it sounds.

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