Why aren’t transport operators more excited about NFC phones?

Recently I started a discussion in Linkedin on the reasons why transport operators aren’t jumping into the opportunity offered by NFC.

Why are people skeptical? Some reckon that the investment for the transport operators is too high and the benefits remain unclear. Others think that while most phones aren’t NFC ready this technology won’t take off.

However, others feel that big brands are forming the ecosystem and this will create new opportunities for the different segments. This could facilitate transport applications being implemented. Successul deployments like the one in Nice (France) are a good omen and I believe this is only the start. The mobile wallet race is on and I am looking forward to see how transport companies will benefit from it.

Have a look at the whole discussion and please join us if you have any comments.

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