Last updated: 20 March 2014
We’ve just released a video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using it. For each character, you will see a different use case:
- The coffee-lover Alex receives a pop-up message from his operator, inviting him to join a new VIP loyalty club. With just one click, he opts-in, selects his interests from a list, and the preferred times to get special offers. Alex appreciates being control of the information that is sent to him.
- Clara was reading the news when her operator gave her the option to receive special coupons from her favorite brands. In less that 10 seconds, she shared her preferences with her carrier and received the first relevant offer.
- Adeline receives a message that with just one click takes her directly to the SIM Portal Menu. Being a prepaid user, she has no access to mobile web, so she’s happy to see that her operator offers different services like news, horoscope, weather forecast, etc. Even more excited when her friend received a mobile coupon for the rock concert of her favorite band!
- Jane relies on her internet connection to a prepaid SIM card inserted directly in her iPad and finds it very useful to be prompted by her operator to top-up the credit when her balance was running low. With just one click, she selected the amount from a multiple choice menu.