Think you know a lot about mobile? It may be time to think again.
Today sees the launch of the latest edition of the Netsize Guide, an annual industry report which details the state of the global mobile content and services industry. It’s produced by our good friends over at Netsize, which became a Gemalto company last year.
The Netsize Guide by Gemalto: Truly Mobile is a combination of market data and analysis, trend-spotting and customer testimonies from some of the world’s biggest companies, which lifts the lid on the world of mobile services. With over 14 interviews with thought leaders from global brands such as Coca-Cola, Yahoo! and ARM, it provides a pretty good insight into the ways in which businesses are using (and plan to use) mobile, both now and in the years ahead.
Over the next few weeks I’ll be publishing a series of posts looking at specific issues raised in the guide. But if you want to dive straight in then why not download your own copy here. It’s completely free and could inspire your business’ mobile strategy for 2012.