Engaging with the mobile consumer

Last updated: 20 March 2014

It’s fair to say that the modern consumer is bombarded with marketing messages.

Before even arriving at their desk on a Monday morning, the average person will already have been exposed to radio advertising whilst they get dressed, print ads in their morning paper, billboard advertising on their walk to the station and yet more posters and placards in their train carriage. Despite companies’ ongoing appetite for pushing their messages through these media, numerous sources have highlighted the fact that these traditional forms of advertising are becoming less and less effective.

Why? Because most of us ignore the marketing messages that are ‘pushed’ at us, and instead spend our time interacting through our mobile devices.  This presents marketers with a problem, but also a huge opportunity. In short, the companies that can crack marketing through mobile will be those best primed for success over the years ahead.

Getting to grips with mobile marketing is easier said than done, but thankfully help is at hand. Over the coming month, we’ll be sharing the insights from our upcoming whitepaper on conversational mobile marketing with readers of the Gemalto telecoms blog. So keep your eyes peeled for more updates when the paper launches next week.