Mobile users want cloud back-up and are ready to pay for it

Last updated: 20 March 2014

My smartphone is an extension of me and the thought of losing or misplacing it strikes fear into my soul. Hands up those who have left their mobile device on a train or dropped it down the toilet!

A survey we conducted with Global Market Insite in Europe, Asia, South America and Africa across 4,400 respondents found that millions of mobile users worry about losing their digital content; not just because they fear the dreaded cracked screen, but because they now have a wealth of personal data stored on the device. Our global survey shows that 30 percent of consumers are still risking irrevocably losing their contacts, photos, videos and music by not backing-up their phones.

This is driving growing consumer demand for Personal Cloud services such as data back-up:

Around 80 percent of our survey respondents said they were interested in back up services. As Adam Levin mentioned in a recent blog post about smartphone risks, “if you’ve failed to safeguard your phone with a password, backing up all your data and installing a program that can wipe the phone’s data remotely, you are setting yourself up for a seriously traumatic event.”

According to the research group Gartner, 36% of consumer content will be stored in the cloud by 2016 and. This growing demand for intelligent applications to help negate data loss will result in better access and security for users.

Respondents interested in back-up and sharing services said they would use these applications if they were offered by a mobile network operator, with more than 60 percent accepting the need to pay extra. This is a huge additional revenue stream for operators, who already have the trust of consumers after years of safeguarding private information. They can provide the speed of service that users want, alongside branded, pre-installed apps and excellent customer service support, giving them a unique package in cloud services.

Yet worryingly, 50 percent of all survey respondents have already experienced data loss and there is clearly a need for better security and better awareness of the risks of the digital age. At Gemalto we are always working on improving the digital security solutions available to concerned consumers. Our LinqUs Cloud Backup service already protects contact data for over 140 million mobile users worldwide. The task for mobile operators now is to ensure their users know they have a service they can buy and trust, ensuring that if they lose or damage their mobile phone, they don’t lose themselves as well.

See the full results of the survey here.