How to succeed in Mobile Money

Earlier this month our Director of Marketing for Mobile Financial Services (MFS) at Gemalto, Naomi Lurie, took some time to talk to Digital Money about the past, present, and the future of mobile money.

Naomi is well placed to share insight on the extremely fast moving payments arena, both in developed and developing countries. Gemalto is a leader in digital security, and a technology enabler for mobile network operators, banks, governments, enterprises and retailers; working behind the scenes to ensure that each time customers, employees and citizens want to transact, connect or identify themselves, they can do so safely and easily.

In the interview Naomi discusses the security behind cloud-based payments and tokenization, as well as Gemalto’s Mobile Payment Platform (GMPP) – a platform for issuers, mobile operators, retailers and banks that wish to launch mobile payment services.

She also explains how GMPP has been used around the world. In India, for example, India Post’s domestic money transfer service was a traditional paper-based service that took around five days to arrive at the destination. Understandably, India Post wanted to compete with mobile money services offered by new entrants such as mobile operators, while leveraging their 135,000 locations in rural India. With India Post’s mobile money transfer, sending money is simple and secure, and recipients receive their money within minutes.

Read the full interview here to learn how GMPP solves key requirements for the unbanked in other countries across the globe, as well as understand some of the challenges faced in bringing these technologies to market.


Leave a Reply

Your email address will not be published. Required fields are marked *