Earlier in the week here at Mobile World Congress 2015, we were very happy to announce the launch of NFC for Transport in Madrid, in partnership with the CRTM (Consorcio Regional de Transportes de Madrid), and Telefonica, Spain’s leading mobile network operator. For this pilot project, we’re delivering our own Allynis Trusted Service Manager (TSM) and UpTeq Multitenant SIM technology to ensure speed and convenience for end users, and a range of compelling commercial benefits for service providers. However, the key outcome of this launch, which we’ll show you in this blog, is how this will make life easier for the people of Madrid.
As you’ll see below, we’ve highlighted four ways the launch will improve the customer transport experience.
- Not long to wait for seamless NFC ticketing – now the service is launched and has been trialled by Telefonica and the CRTM, customers throughout the capital will soon be able start using NFC ticketing on their mobiles for both the metro and bus services.
- The customer experience will be much improved – everything a customer needs will be available from their phone; you’ll be able to buy your tickets wherever you are as NFC mobile ticketing cuts out point of sale (POS). So, there’s no more queuing, no rush, and no more time wasted!
- Customers can see how many tickets they have left – there’s no chance of running out of credit without knowing about it as you can check the amount you have on your phone.
- No need for paper tickets and coins – having the right number of coins for buses can always be tricky, and paper tickets generate a lot of excess waste. NFC ticketing in Madrid will not only be greener but will save wear and tear in your pocket from loose coins!
For an NFC for Transport demo, come over to the stand (5A80) where our team will take you through how it all works. Here’s a quick example:
We look forward to seeing you at the stand! And let us know what you think by tweeting to us @Gemalto.