Posted on 14 February 2011 by Thales DIS
Heike Scholz from Mobile Zeitgeist has asked us some questions around mobile marketing, looking at click through rates (CTRs) and what differences we have experienced in each country and/or region.
Posted on by Vincent Truffier-Blanc
This morning at the start of the Mobile World Congress we announced Facebook for SIM whereby the application is embedded on the card. This means that anyone, with even the most basic phone can access the core services from the leading social network.
Posted on by Dominique Brulé
Mark Roberti, editor of RFID Journal, which covers all forms of radio frequency identification, including NFC, has sent us questions about NFC that he hears from readers.
Posted on 15 February 2011 by Dominique Brulé
Every Mobile World Congress has a buzzword – more often than not an acronym – and this year it is likely to be NFC – Near Field Communication.
Posted on by Marta Bordonada
The Facebook for SIM announcement created a really amazing response yesterday; but in the rush we ran out of sandwiches.
Posted on 16 February 2011 by Dominique Brulé
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?