Software Monetization

How to Defend Against the Gray Market Threat Part 3

Part 2 of this blog series looked at the impact of gray market sales on software vendors and device manufacturers. In this third and final installment, you will learn how to defend against diversion of your goods on the gray market. If you want to preserve the integrity of your sales channels, products, and revenue, […]

How to Defend Against the Gray Market Threat Part 2

The previous blog post in this series provided an overview of the gray market and the threat it poses to your business. In Part 2, I will be addressing the impact of gray market sales on software vendors and intelligent device manufacturers. Advances in technology, connectivity, and globalization have all enabled massive opportunities for software […]