Five lessons for financial sector leaders in developing services for…
Posted on 14 April 2015 by
The youth are, as they say, the future. What then should banks be doing to ensure they are developing the right services for when they grow up?
Tag: Advertising
How can mobile empower customer retention and growth for banks?
Posted on 10 April 2015 by
Trust in banks is still tentative, making retaining customers hard and growth even harder. We discuss how mobile can help.
Engaging with the mobile consumer
Posted on 02 April 2013 by
It’s fair to say that the modern consumer is bombarded with marketing messages. Before even arriving at their desk on a Monday morning, the average person will already have been exposed to radio advertising whilst they get dressed, print ads in their morning paper, billboard advertising on their walk to the station and yet more […]
Why mobile is the new king of advertising
Posted on 02 May 2012 by
We are entering into a new and critical phase of development in the mobile industry. The discussion is no longer centered on whether mobile fits in the marketing mix: mobile has clearly earned its place at the table. Just look at some of the numbers being cited: David MacQueen of Strategy Analytics recently predicted that […]
Getting your message across: 10 tips for effective text message…
Posted on 02 August 2011 by
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]