Tag: Advertizing

Opt-in for mobile permission marketing

In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”  It realizes that treating people with respect is the best […]

Mobile advertising doubles in size

Consumers are jumping onto high speed 3G & 4G networks while utilizing smartphones in droves and advertisers are right behind them. Will mobile advertising be a $20 billion industry by 2015, compared to under $2 billion last year? Gartner thinks so, and new research from comScore shows why.

Mobile advertising speed dating panel – yes, you heard right!

We were lucky enough to have made the registration list for Mobile Monday London’s mobile advertising and mobile marketing panel session yesterday afternoon. It was a packed room, with everyone listening intently to Russell Buckley from mobhappy.com quiz the panellists in 15 minute slots.