Tag: Big Data

The latest mobile marketing trends from MWC13 in Barcelona

Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]

Big bang data

Pick up any magazine or read any online publication and I guarantee you’ll see a reference to the Big Data phenomenon. And why wouldn’t you? The statistics speak for themselves: every day we create 2.5 quintillion bytes of data and IBM claims that 90% of the data in the world today has been created in […]

How can telecoms operators maximize loyalty? With big data.

I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]

4 Ways IoT Security Challenges are Unique

The Internet of Things (IoT) is one of the hottest topics in tech today, and how to provide security for the Internet of Things is a frequent topic of conversation. The internet is also abuzz with articles about the lack of security found in many IoT solutions — anyone who took the opportunity to walk […]