The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue…
Following on from our initial write-up of the Mobile Marketing Association Forum in Istanbul we have gained further insights around how mobile is changing customer…
The internet influences our buying decisions. Whether in a personal or professional capacity, who doesn’t turn to the World Wide Web to look up a…
Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a…
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