Tag: Coupon

Getting your message across: 10 tips for effective text message…

Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]

Making mobile wallets a reality

A few years ago at Mobile World Congress, as NFC was beginning to gain traction as a mainstream technology, much was made of the possibilities of mobile wallets. Today, those possibilities have become a reality. The videos below give a step-by-step demonstration of how the mobile wallet now works in practice.Gemalto’s Mobile Wallet solution offers end-users and retailers alike a quick, […]