Tag: CRM

What connects M2M with McDonalds?

What springs to mind when you think of McDonalds? Happy meals? Brightly colored fast-food chains? Sponsorship of the 2012 Olympics? Vegetarian-only restaurants in India? How about Machine-2-Machinecommunication? Surprised? McDonalds has pioneered a key business concept – extended enterprise – which is going to be the cornerstone of future M2M Communications. What is an extended enterprise? […]

IoT

Getting your message across: 10 tips for effective text message…

Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]

Opt-in for mobile permission marketing

In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”  It realizes that treating people with respect is the best […]

Mobile Retail Masterclass

The Mobile Retail Masterclass recently held in London and run by the folks at www.mobilemarketingmagazine.com, put retailers and solution providers together in the the same room to discuss this burgeoning market.